Avoid these grocery store traps
Hopefully you’re a savvy grocery shopper by now, but even the most disciplined consumers can be tricked into falling in these traps.
Don’t trust an endcap
The endcaps are something everyone sees, whether they venture down the aisle or not, which makes them prime real estate in a grocery store.
Expensive items are at eye level
Items that are placed at eye level tend to be much more expensive and have higher profit margins for the stores. Child items, such as cereal, are covertly placed at the eye level and hand-grab level of your cart-riding kiddo in the hopes that your kid will convince you to buy that product.
Beware the free sample
Free samples can be a double edged sword. Large grocery chains get a kickback from manufacturers for offering free samples because they tend to be purchased more than other items. They push these items, often marketed as new or improved, and people will buy them without thinking of the price. The other suspicious thing about free samples is that the store may be pushing products that are near their expiration date. Always look and make sure your items will last as long as you need and expect them to before purchase.
A sale isn’t really a sale at all
Sometimes stores will play tricks on you by saying an item is on sale, when it’s actually just a lower price. Watch out for lower unit size and grocery shrink ray and make sure that sale is actually saving you money, not just getting you to buy the product.
Coupons can make you spend more
Beware the coupon that makes you buy something you didn’t want or need because you want to take advantage of the sale. You’re not really saving yourself money if you’re buying items you normally wouldn’t just because you have a coupon.
Save produce and cold items for last
Fruits and veggies have the highest profit margin and usually have the shortest shelf life. Save the produce section for last so you’re not tempted to overbuy. This extends to cold or frozen items because if you wait until the end, you’re less likely to overbuy. It will also ensure your cold items stay cold until they hit your refrigerator.